The legalization of cannabis and the growing acceptance of recreational cannabis use has led to a great number of business opportunities within the cannabis consumer goods sector.
Innovation in this space has largely been led by North American indie brands and new start-ups, which were quick to navigate the complex legal landscape surrounding cannabis-infused products soon after legalization, where larger multinational companies hesitated.
In the cannabis-based beverage space, this resulted in the establishment of several start-ups focusing specifically on the development of cannabis-based drinks. Only now are larger well-known beverage companies beginning to move into the sector — and this is largely through strategic partnerships with other large cannabis companies.
In Prohibition Partners’ latest consumer research report, “The Impact Series: Disrupting Drinks”, the leading cannabis market intelligence and strategic consultancy firm outlines the company and brand activity that is going on within the cannabis-based drinks space — highlighting the wealth of innovation and activity stemming from the US marketplace.
Key Brands In The U.S. market
With cannabis-based drinks tipped to heavily disrupt the traditional beer market, several well-known brewing companies have made moves into the cannabis drinks market, aiming to diversify their product offering while traditional beer sales are in decline.
While the majority of these partnerships have focused on making products available in the Canadian market— largely due to Canada’s federal legalization of recreational cannabis and cannabis-infused products — there are still a number of enterprising