UKIAH, Calif. – In California’s legacy cannabis growing regions, legal growers and cannabis companies are affected by the pandemic and the global economic downturn like everyone else, but also have been devastated by four years of historic wildfires having scorched the legendary soil in areas that hadn’t burned in generations.
Unfortunately, in these turbulent times, the plight of California’s agricultural areas (also home to wineries, orchards, farms, and rural communities) has been overshadowed by a laundry list of unprecedented issues.
In an effort to highlight the economic challenges facing the states’ growers, California cannabis advocacy organization Origins Council (OC) and its partner alliances launched the Matching Funds Campaign, with the goal of raising $100,000.
Funds raised through the month of February will be used to power the 2021 OC Regional Council Government Affairs Program, to benefit cannabis policy reform.
“Our matching funds campaign follows a cooperative, all-ships-rise model,” Origins Council Executive Director Genine Coleman told mg.
“Funding our government affairs program exclusively through sponsorship preserves membership revenue for our regional partner’s operations and development, directly benefiting their membership. Sponsors gain direct access to our 500 members statewide, strengthening the business ecology within our network.
“This campaign celebrates those that have tangibly invested in supporting the legacy producing communities of California, and the value and values we bring to the world,” Coleman added.
California was already suffering from a historic drought for several years prior to recent wildfires. Many environmentalists fault climate change for